Expert Data Miner - Log Analyzer 1.63
DM is an interactive log analyzer that comes either as a freeware, with a limit of about 100 visitors per day, or a shareware with a 21 days trial period (no quota on visitors). It can be used to detect ppc fraud or spot the best keywords to add to your exclusion list in Google AdWords.
EDM is fast, considering the fact that it process ALL the pages, referrers, visitors, not just the top 100 in each category.
In addition to several predefined columns in each report, you can add up to 10 columns of your choice in most of EDM's reports. You define the target, the operand, the column header and within a few seconds the result is available as a percentage. Combined with a broad range of filters, this gives you a powerful tool to extract almost any information that you want.
In most reports EDM allows you to decide if you wish to count spiders or just to focus on human visitors.
It gives you the possibility to detect click fraud (Content Network and search phrases) and offers you several solutions to prevent it.
EDM can also display the click stream of any visitor in 19 different reports; you can select a row, right click with your mouse and display a tree of the nested pages for each user associated with this row.
If you wish a software which focus especially on Entry Pages, search engines and other referrers, you will be delighted by EDM: More than one third of the reports in the software are dealing with such issues.
The Enterprise Edition of EDM allows you to get conversion rates for search phrases, referring websites or landing pages even if your visitor bookmark your site and ask for the target page a few weeks later. The filters can also be combined with an AND/OR condition and use cookies.
